Chris Noltekuhlmann

IWC Campaign
featuring Gisele Bündchen

I photographed Gisele Bündchen for IWC on location in Santa Teresa, Costa Rica — a setting defined by raw nature, strong light, and a slower rhythm. The approach was simple and natural, focusing on real moments rather than staging, allowing both the environment and Gisele’s presence to shape the images. Working mostly with available light, we embraced the textures of the landscape — sun, wind, ocean — to create a series of images that feel calm, honest, and effortless. I especially loved the wild weather, which added a sense of epicness and unpredictability to the shots. The watch is integrated in a subtle way, becoming part of the moment rather than the focus.