Chris Noltekuhlmann

Lucid Gravity Launch Campaign
featuring Timothée Chalamet

For the launch of the Lucid Gravity, I photographed a campaign on location in the desert, introducing Timothée Chalamet as a new face of the brand. The focus was on a natural, understated approach — placing the vehicle within a wide, open landscape to highlight its range, comfort, and sense of freedom. Using available light in our short time window and simple spontainous compositions, we created a series of cinematic yet grounded images that balance the scale of the environment with more intimate moments around the car. The result is a calm, modern visual language that reflects a new, more effortless idea of luxury.